Al-Rawasi Park
Public Space Transformation & Community Wayfinding System

The Client
The Client
The Client
The Client
A landmark public park project under the Humanization of Cities initiative in Saudi Arabia's Eastern Province.
A landmark public park project under the Humanization of Cities initiative in Saudi Arabia's Eastern Province.
A landmark public park project under the Humanization of Cities initiative in Saudi Arabia's Eastern Province.
A landmark public park project under the Humanization of Cities initiative in Saudi Arabia's Eastern Province.
The Work
The Work
The Work
The Work
We engineered a comprehensive wayfinding and environmental graphics system that transforms public space into cultural destination.
We engineered a comprehensive wayfinding and environmental graphics system that transforms public space into cultural destination.
We engineered a comprehensive wayfinding and environmental graphics system that transforms public space into cultural destination.
We engineered a comprehensive wayfinding and environmental graphics system that transforms public space into cultural destination.









Strategic Place-Making
Strategic Place-Making
Strategic Place-Making
Strategic Place-Making
We conducted behavioral studies with families and children to design intuitive navigation and zoning systems that address real user needs and safety concerns.
We conducted behavioral studies with families and children to design intuitive navigation and zoning systems that address real user needs and safety concerns.
We conducted behavioral studies with families and children to design intuitive navigation and zoning systems that address real user needs and safety concerns.
We conducted behavioral studies with families and children to design intuitive navigation and zoning systems that address real user needs and safety concerns.








Cultural Integration
Cultural Integration
Cultural Integration
Cultural Integration
We developed visual storytelling elements that connect the park's identity to the "Al-Rawasi" (mountain) metaphor, creating educational moments throughout the visitor journey.
We developed visual storytelling elements that connect the park's identity to the "Al-Rawasi" (mountain) metaphor, creating educational moments throughout the visitor journey.
We developed visual storytelling elements that connect the park's identity to the "Al-Rawasi" (mountain) metaphor, creating educational moments throughout the visitor journey.
We developed visual storytelling elements that connect the park's identity to the "Al-Rawasi" (mountain) metaphor, creating educational moments throughout the visitor journey.
Evidence-Based Environmental Design
Evidence-Based Environmental Design
Evidence-Based Environmental Design
Evidence-Based Environmental Design
Using principles of spatial cognition and cultural semantics, we created color-coded zones, intuitive signage, and interpretive panels that blend functionality with cultural narrative.
Using principles of spatial cognition and cultural semantics, we created color-coded zones, intuitive signage, and interpretive panels that blend functionality with cultural narrative.
Using principles of spatial cognition and cultural semantics, we created color-coded zones, intuitive signage, and interpretive panels that blend functionality with cultural narrative.
Using principles of spatial cognition and cultural semantics, we created color-coded zones, intuitive signage, and interpretive panels that blend functionality with cultural narrative.








The Transformation
The Transformation
The Transformation
The Transformation
From standard municipal park to culturally-grounded community hub where navigation becomes discovery and public space becomes cultural anchor.
From standard municipal park to culturally-grounded community hub where navigation becomes discovery and public space becomes cultural anchor.
From standard municipal park to culturally-grounded community hub where navigation becomes discovery and public space becomes cultural anchor.
From standard municipal park to culturally-grounded community hub where navigation becomes discovery and public space becomes cultural anchor.

