Al-Rawasi Park

Public Space Transformation & Community Wayfinding System

The Client

The Client

The Client

The Client

A landmark public park project under the Humanization of Cities initiative in Saudi Arabia's Eastern Province.

A landmark public park project under the Humanization of Cities initiative in Saudi Arabia's Eastern Province.

A landmark public park project under the Humanization of Cities initiative in Saudi Arabia's Eastern Province.

A landmark public park project under the Humanization of Cities initiative in Saudi Arabia's Eastern Province.

The Work

The Work

The Work

The Work

We engineered a comprehensive wayfinding and environmental graphics system that transforms public space into cultural destination.

We engineered a comprehensive wayfinding and environmental graphics system that transforms public space into cultural destination.

We engineered a comprehensive wayfinding and environmental graphics system that transforms public space into cultural destination.

We engineered a comprehensive wayfinding and environmental graphics system that transforms public space into cultural destination.

Strategic Place-Making

Strategic Place-Making

Strategic Place-Making

Strategic Place-Making

We conducted behavioral studies with families and children to design intuitive navigation and zoning systems that address real user needs and safety concerns.

We conducted behavioral studies with families and children to design intuitive navigation and zoning systems that address real user needs and safety concerns.

We conducted behavioral studies with families and children to design intuitive navigation and zoning systems that address real user needs and safety concerns.

We conducted behavioral studies with families and children to design intuitive navigation and zoning systems that address real user needs and safety concerns.

Cultural Integration

Cultural Integration

Cultural Integration

Cultural Integration

We developed visual storytelling elements that connect the park's identity to the "Al-Rawasi" (mountain) metaphor, creating educational moments throughout the visitor journey.

We developed visual storytelling elements that connect the park's identity to the "Al-Rawasi" (mountain) metaphor, creating educational moments throughout the visitor journey.

We developed visual storytelling elements that connect the park's identity to the "Al-Rawasi" (mountain) metaphor, creating educational moments throughout the visitor journey.

We developed visual storytelling elements that connect the park's identity to the "Al-Rawasi" (mountain) metaphor, creating educational moments throughout the visitor journey.

Evidence-Based Environmental Design

Evidence-Based Environmental Design

Evidence-Based Environmental Design

Evidence-Based Environmental Design

Using principles of spatial cognition and cultural semantics, we created color-coded zones, intuitive signage, and interpretive panels that blend functionality with cultural narrative.

Using principles of spatial cognition and cultural semantics, we created color-coded zones, intuitive signage, and interpretive panels that blend functionality with cultural narrative.

Using principles of spatial cognition and cultural semantics, we created color-coded zones, intuitive signage, and interpretive panels that blend functionality with cultural narrative.

Using principles of spatial cognition and cultural semantics, we created color-coded zones, intuitive signage, and interpretive panels that blend functionality with cultural narrative.

The Transformation

The Transformation

The Transformation

The Transformation

From standard municipal park to culturally-grounded community hub where navigation becomes discovery and public space becomes cultural anchor.

From standard municipal park to culturally-grounded community hub where navigation becomes discovery and public space becomes cultural anchor.

From standard municipal park to culturally-grounded community hub where navigation becomes discovery and public space becomes cultural anchor.

From standard municipal park to culturally-grounded community hub where navigation becomes discovery and public space becomes cultural anchor.

Next Project

Next Project

Next Project

Next Project

Alvest

Alvest

Alvest

Alvest

A strategic cultural branding system that transformed Saudi heritage into a globally resonant fashion event with strong narrative and symbolic clarity.