Diriyah Fashion Week | DGDA
Cultural Storytelling & Event Branding System
The Client
The Client
The Client
The Client
The Diriyah Gate Development Authority (DGDA), established to preserve and promote Diriyah's UNESCO World Heritage status as the birthplace of Saudi Arabia.
The Diriyah Gate Development Authority (DGDA), established to preserve and promote Diriyah's UNESCO World Heritage status as the birthplace of Saudi Arabia.
The Diriyah Gate Development Authority (DGDA), established to preserve and promote Diriyah's UNESCO World Heritage status as the birthplace of Saudi Arabia.
The Diriyah Gate Development Authority (DGDA), established to preserve and promote Diriyah's UNESCO World Heritage status as the birthplace of Saudi Arabia.
The Work
The Work
The Work
The Work
We engineered a strategic visual narrative for their inaugural fashion week that balanced cultural authenticity with global luxury positioning.
We engineered a strategic visual narrative for their inaugural fashion week that balanced cultural authenticity with global luxury positioning.
We engineered a strategic visual narrative for their inaugural fashion week that balanced cultural authenticity with global luxury positioning.
We engineered a strategic visual narrative for their inaugural fashion week that balanced cultural authenticity with global luxury positioning.
Strategic Visual Translation
Strategic Visual Translation
Strategic Visual Translation
Strategic Visual Translation
In a compressed 10-day timeline, we decoded Diriyah's historical significance as a "city of letters" and trade, translating this into a visual language of heritage and contemporary elegance.
In a compressed 10-day timeline, we decoded Diriyah's historical significance as a "city of letters" and trade, translating this into a visual language of heritage and contemporary elegance.
In a compressed 10-day timeline, we decoded Diriyah's historical significance as a "city of letters" and trade, translating this into a visual language of heritage and contemporary elegance.
In a compressed 10-day timeline, we decoded Diriyah's historical significance as a "city of letters" and trade, translating this into a visual language of heritage and contemporary elegance.
Cultural Semiotics Analysis
Cultural Semiotics Analysis
Cultural Semiotics Analysis
Cultural Semiotics Analysis
We conducted rapid cultural analysis to identify authentic visual codes from Najdi architecture, ancient scripts, and textile heritage, avoiding clichés while maintaining cultural precision.
We conducted rapid cultural analysis to identify authentic visual codes from Najdi architecture, ancient scripts, and textile heritage, avoiding clichés while maintaining cultural precision.
We conducted rapid cultural analysis to identify authentic visual codes from Najdi architecture, ancient scripts, and textile heritage, avoiding clichés while maintaining cultural precision.
We conducted rapid cultural analysis to identify authentic visual codes from Najdi architecture, ancient scripts, and textile heritage, avoiding clichés while maintaining cultural precision.
Narrative Architecture
Narrative Architecture
Narrative Architecture
Narrative Architecture
We built the "Echoes of Glory" strategic framework, creating a visual system where every element—from invitations to stage design—functioned as cultural storytelling touchpoints.
We built the "Echoes of Glory" strategic framework, creating a visual system where every element—from invitations to stage design—functioned as cultural storytelling touchpoints.
We built the "Echoes of Glory" strategic framework, creating a visual system where every element—from invitations to stage design—functioned as cultural storytelling touchpoints.
We built the "Echoes of Glory" strategic framework, creating a visual system where every element—from invitations to stage design—functioned as cultural storytelling touchpoints.
The Transformation
The Transformation
The Transformation
The Transformation
From logistical event plan to cultural landmark moment, establishing a new standard for heritage-event branding that elevated Diriyah's position as a global cultural destination.
From logistical event plan to cultural landmark moment, establishing a new standard for heritage-event branding that elevated Diriyah's position as a global cultural destination.
From logistical event plan to cultural landmark moment, establishing a new standard for heritage-event branding that elevated Diriyah's position as a global cultural destination.
From logistical event plan to cultural landmark moment, establishing a new standard for heritage-event branding that elevated Diriyah's position as a global cultural destination.
