Masdar Al Hayat | Pier Habib
Strategic Visual Transformation for Saudi Arabia's Premier F&B Investment Group
The Client
The Client
The Client
The Client
Masdar Al Hayat stands as one of Saudi Arabia's most respected F&B investment groups, with a portfolio of market-leading brands. Their acquisition of Pier Habib represented a strategic entry into the premium dessert category.
Masdar Al Hayat stands as one of Saudi Arabia's most respected F&B investment groups, with a portfolio of market-leading brands. Their acquisition of Pier Habib represented a strategic entry into the premium dessert category.
Masdar Al Hayat stands as one of Saudi Arabia's most respected F&B investment groups, with a portfolio of market-leading brands. Their acquisition of Pier Habib represented a strategic entry into the premium dessert category.
Masdar Al Hayat stands as one of Saudi Arabia's most respected F&B investment groups, with a portfolio of market-leading brands. Their acquisition of Pier Habib represented a strategic entry into the premium dessert category.
The Strategic Imperative
The Strategic Imperative
The Strategic Imperative
The Strategic Imperative
To transform a Turkish-origin baklava concept into a culturally resonant Saudi brand that would dominate the premium dessert segment while aligning with Masdar Al Hayat's portfolio strategy.g with Masdar Al Hayat's portfolio strategy.
To transform a Turkish-origin baklava concept into a culturally resonant Saudi brand that would dominate the premium dessert segment while aligning with Masdar Al Hayat's portfolio strategy.g with Masdar Al Hayat's portfolio strategy.
To transform a Turkish-origin baklava concept into a culturally resonant Saudi brand that would dominate the premium dessert segment while aligning with Masdar Al Hayat's portfolio strategy.g with Masdar Al Hayat's portfolio strategy.
To transform a Turkish-origin baklava concept into a culturally resonant Saudi brand that would dominate the premium dessert segment while aligning with Masdar Al Hayat's portfolio strategy.g with Masdar Al Hayat's portfolio strategy.
Phase 1: Strategic Diagnosis
Phase 1: Strategic Diagnosis
Phase 1: Strategic Diagnosis
Phase 1: Strategic Diagnosis
Conducted cultural semiotics analysis of Saudi dessert consumption patterns. Mapped competitive landscape across premium, traditional, and international dessert brands
Conducted cultural semiotics analysis of Saudi dessert consumption patterns. Mapped competitive landscape across premium, traditional, and international dessert brands
Conducted cultural semiotics analysis of Saudi dessert consumption patterns. Mapped competitive landscape across premium, traditional, and international dessert brands
Conducted cultural semiotics analysis of Saudi dessert consumption patterns. Mapped competitive landscape across premium, traditional, and international dessert brands
Phase 2: Visual Translation
Phase 2: Visual Translation
Phase 2: Visual Translation
Phase 2: Visual Translation
Developed the Strategic Anchor: "Cultural Celebration Through Sensory Indulgence". Engineered visual elements using psychological principles of desire and celebration. Designed multi-sensory retail experience architecture
Developed the Strategic Anchor: "Cultural Celebration Through Sensory Indulgence". Engineered visual elements using psychological principles of desire and celebration. Designed multi-sensory retail experience architecture
Developed the Strategic Anchor: "Cultural Celebration Through Sensory Indulgence". Engineered visual elements using psychological principles of desire and celebration. Designed multi-sensory retail experience architecture
Developed the Strategic Anchor: "Cultural Celebration Through Sensory Indulgence". Engineered visual elements using psychological principles of desire and celebration. Designed multi-sensory retail experience architecture
Phase 3: System Architecture
Phase 3: System Architecture
Phase 3: System Architecture
Phase 3: System Architecture
Built comprehensive brand ecosystem from packaging to in-store experience. Established flavor architecture based on Saudi taste preferences and gifting occasions. Implemented scalable visual system for future expansions
Built comprehensive brand ecosystem from packaging to in-store experience. Established flavor architecture based on Saudi taste preferences and gifting occasions. Implemented scalable visual system for future expansions
Built comprehensive brand ecosystem from packaging to in-store experience. Established flavor architecture based on Saudi taste preferences and gifting occasions. Implemented scalable visual system for future expansions
Built comprehensive brand ecosystem from packaging to in-store experience. Established flavor architecture based on Saudi taste preferences and gifting occasions. Implemented scalable visual system for future expansions
The Transformation
The Transformation
The Transformation
The Transformation
Pier Habib was transformed from a product-led baklava concept into a culturally grounded premium dessert brand, structured around Saudi consumption and gifting behaviors. Strategy was translated into a disciplined visual and experiential system, aligning brand meaning, customer interaction, and scale-readiness under a single, coherent logic.
